Product review: going mad for this Mad Men rug by Louis de Poortere

A rug is probably one of the most important elements in room design. It’s a pretty dominant feature, so you have to have a good idea of what you want for the room. Is the rest of the room busy with patterns and colours? Then opt for a calmer, plain rug. In a calm colour palette and little going on in terms of patterns on walls and furniture, you can go to town in choosing a rug with some more eye catching designs. Today I am reviewing a rug by Louis de Poortere, a Belgian company that’s been around since 1929 and is still doing all their design and manufacturing in Belgium.

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This particular rug caught my eye, not the least because of being part of the Mad Men Collection, which in itself makes it a rather cool rug of course. If any of you has watched the Mad Men series on Netflix, you will have spotted the amazing midcentury furniture that featured in it.

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Scene from the series Mad Men, featuring the most amazing midcentury interiors.

The design of the Mad Men rug is edgy, abstract like a work of art and the colours are a soft, moody black with a sophisticated copper. Louis de Poortere says about this design on their website: “Here we find an indication of pain and disorder, of the rifts and big changes like Women’s Liberation, Vietnam, and May 68 but also of the creative energy of action painting in the late sixties.” Now, that is a lot to live up to if you are a rug! Great description though, showing the amount of thought that has gone into the design.

Being a big midcentury modern fan, I love the design, which goes well with my interior and has “multiple layers of texture and distressed areas to give a true vintage look”. I normally prefer authentic vintage rather than something that is pretending to be old, but this rug is so beautifully made that I am persuaded. The natural material is a mix of a velvet like cotton chenille and pure new wool, which gives it a super soft feel. The colour changes depending of the light. During the day it looks more like a cooler black, while at night it warms up and has hues of indigo blue.

Styling

Before the rug arrived, my living room was still in ‘summer mode’, with bright patterned cushions and colourful accents all around the room. As soon as I saw the dark Mad Men rug I knew I’d have to change the colour scheme to something more seasonal. Based on the colours of the rug, I went for a more monochrome palette, with black and white cushions (and a copper/burnt orange velvet one) and a sheepskin rug on the sofa. The tan leather chair by Scottish designer Hugh Parsons picks up the copper in the rug and so does our trusted walnut coffee table. I hunted around the house for more muted artwork and I added my copper wire lantern that I still had in storage from last winter. Perfect to get back out for this season.

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Other accessories that make a nice match with the rug are a 1957 black vintage US trailer plate, an original black screen print by Scottish designer and adult colouring book giant Joanna Basford and a green glass demijohn vase I picked up an in a charity shop once. House plants make any room look good.

The Mad Men rug has completely transformed my living room and I like it. Giving it sophistication, warmth and interest. We’re ready for winter.


Find your local stockist of Louis de Poortere on their website www.louisdepoortere.be/find-store

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