How 2020 made me realise that I had gone in the wrong direction

Creativity runs through my veins. It is my life fuel, my elixir to go back to when I need a boost. Once I have an idea in my head, I am unstoppable. It’s like the energy just keeps flowing, and I feel so alive. Do you know that feeling, when you’ve found something you are passionate about? Whatever you may say about 2020, it’s been a year of transformation for many. The lockdowns, the changes, they have made many of us stop and think, and adapt. 2020 made it clear to me that I had gone in the wrong direction. And something had to give.

It’s coming up to three years now, since we left Scotland and moved to Spain. Moving to a sunny country sounds dreamy and amazing, and it is in many ways, but it also throws you into complete turmoil. It shakes the ground under your feet, makes you wonder who you actually are in this new country, and what you are going to do with your life, now you’re here. You really start from scratch. No friends, no family, no job. Just your husband, kids, a fluffy old cat and a truck full of furniture. And even for me, someone who is, in general, pretty resilient and flexible, it’s been a heck of a process to figure it all out.

Making money, doing the wrong thing

When we left, I felt all eyes on us from afar. “Will they make it? What are they going to do? How are they going to earn money?” I made it my job to set up a business as soon as possible, in fact, even before we moved. I know you shouldn’t care about what other people think, but you still do, and I wanted to show the home front that we were doing great! As Spain is not an easy place to find work, I decided to set up as a freelance copywriter. I thought, that’ll be a good bet, every business needs copy, and I am a good writer. And I wasn’t wrong.

Within a year, I found clients, mainly remote, and started to make a reasonable income as a startup business. It felt good to make money, while living in the sun! I mean, working on your laptop in a café on a Valencian beach…versus sitting in a freezing Scottish office, watching the rain lash against your window? You get the picture!

You can’t beat the blue of the Valencian sky.

But then last year, the Covid-19 lockdowns hit, and I lost some big clients. I felt stressed, and frantically promoted myself online as a copywriter, and luckily, by September, things got better. I had upped my income again, and even earned more than before. The thing was, I started to hate it. Writing web copy for a plastic cosmetic jar factory, an About page for a drone rental company…blog posts for a lease car business. Product descriptions for posh sinks and bath tubs! It was becoming soulless. The money was coming in, but the fire was going out.

On a journey back to my values

In October, while my husband decided to go away for a month to walk the famous 800km Camino the Santiago, I went on my own journey. An internal one, just here at home, in my office. I don’t know where this pull came from all of a sudden, but one thing led to another, and before I knew it, I signed up for an online business course. I started to follow money mindset coaches and business mentors, for goodness’s sake. That was a first! I bought new notebooks, did lots of journaling. I was changing. And you know where it brought me, in the end? Back to my passion.

In three months time, I rediscovered the thing that I really want to do, and what I have done nearly all of my adult life: working with creative entrepreneurs. Writing about shiny bogs and taps just ain’t cutting it when you are an artist at heart. I was missing my quirky, creative tribe! I had made ‘Soulful Living’ the tag line of this blog, but was I doing it? Nope, I had drifted away from my own values.

Photo by Alex Baker images

Marketing help for creative entrepreneurs and artists

So here I am, three months on, and I am very excited to share my new venture with you all: The Creative Business Coach. I am going to coach and train up creative entrepreneurs on how to become more visible online. In my 20+ years of working in the cultural sector as arts marketeer and audience development consultant, I met many artists, and one thing was always very clear: they find it hard to promote themselves. The lack of marketing skills, confidence and sales techniques is holding many creatives back, and I believe there is a need for change. Art is work? Well, you bet it is.

So what about the copywriting? I love writing, I love blogging, I love creating content – and storytelling is part of what I teach my clients. I am a writer at heart! So I am not giving that up. But staying true to your values also means choosing to only work with clients who you love working with. Being selective, and saying yes to clients when you feel a real connection, and the project excites you.

Have you gone through a similar transformation recently?

Want to know more?

Are you a creative entrepreneur who could do with some extra marketing and business skills? Come and join me in my private Facebook community: Nina’s Creative Business Bootcamp. Daily tips, support, mini lessons and weekly Lives on various topics.

Download my free social media planner for creatives, and join the mailing list to receive a once-a-week email with useful tips for your business.

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